How we choose the safest, most sustainable products for your little one.
When we started building Little Terra, we knew one thing for sure: we didn’t want to sell just anything. The baby industry is full of products made with questionable materials, vague sourcing, and overhyped marketing. We wanted to do better—for parents, for babies, and for the planet.
That’s why every product we carry must be what we call Little Terra Approved—meeting our non-negotiable criteria, and proudly carrying the values we believe matter most.
Here’s how it works:
Our Three Non-Negotiables
Every brand and product we carry must meet these core standards:
1. Non-Toxic Dyes or Natural Finishes
No harsh chemicals, no “forever” coatings. Just clean, safe materials you can trust.
2. Organic or Eco-Friendly Materials
We prioritize GOTS-certified organic cotton, natural rubber, and other low-impact alternatives that are better for baby and the earth.
3. Transparent Sourcing & Ethical Manufacturing
You deserve to know where your baby’s clothes and toys come from—and that they were made with care, not exploitation.
Beyond the Basics: Our Icon-Based Value System
We know every family shops differently. Some care most about materials. Others want to support woman-owned businesses or local makers. So we created a simple icon system to make shopping by your values easy.
You’ll see these icons on every product page, and they cover things like:
- GOTS Certified
- OEKO-TEX® Certified
- Fair Trade
- Made in the USA
- Woman-Owned
- Handmade
- BPA-Free & Phthalate-Free
- Climate Conscious
- …and more!
You can also use our new “Shop by Values” page to filter products based on what matters most to you.
Why We Built This
Because when you’re a parent, the last thing you need is more research.
We’ve done the vetting so you don’t have to—bringing you beautifully made, consciously crafted baby essentials that are safe, sustainable, and seriously cute.
Whether you're looking for a gift, building your baby registry, or just browsing with a cup of coffee in hand, we hope Little Terra makes it easier to shop with confidence and care.
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Shop by values
Let us know—what values matter most to you when shopping for your baby?